Dr. Cantrell is a researcher and educator whose broad goal is to demonstrate the importance of linkages between the family, home, and community.
He does so by focusing on
1) how homeowners make home-upgrade decisions (view the Decision-Ade™ video),
2) building capacity within communities so they can function more effectively, and
3) adapting homes for aging-in-place.
His diversified background enables him to approach issues from perspectives of engineering, teaching, economics, community development, marketing research, and housing research.
He has extensive industry experience working on government contracts funded by the U.S. Departments of Housing and Urban Development, Energy, and Agriculture to improve housing and building products.
Dr. Cantrell is a Returned Peace Corps Volunteer who taught high-school mathematics in the French Language to students in Niger, West Africa. His secondary project while serving in the Peace Corps was that of a well driller and instructor.
The problems I research address how and why occupants of residences and communities behave as they do. My work originally was based theoretically on how innovations diffuse or are communicated with respect to energy consumption, efficiency, conservation, etc. I was able to co-develop my own framework for conducting research as a result of my Early-Career Research seed award that resulted in the development of, Decision-Ade™, a segmentation methodology protected by UF’s Office of Technology Licensing (OTL). Subsequently, I have used Decision-Ade™ as the theoretical basis for journal articles related to residential irrigation conservation, negative interactions in relationships between home occupants, and how residents react to negative media coverage about nonprofits. My Global Fellows award allowed me to conduct international research in Niger on housing and community development after having been away from Niger for more than two decades since serving there in the Peace Corps. Between the multidisciplinary collaborative potential Decision-Ade™ has demonstrated and the insightful findings my research from Niger revealed, I am perfectly challenged by my research now. I am poised to use Decision-Ade™ as a framework for understanding how all sectors of young US citizens view their future potential role regarding leadership within, and development of, their community. His research concentrates on
- Community Development and Leadership
- Housing and Decision-Making