Advertising
Secrets of Selling: How to Turn Shoppers into Buyers
Explains some of the common tactics used to lure consumers to purchase items, including store layouts and impulse purchasing. 24 minutes.
Supermarket Persuasion: How Food is Merchandise
Explains how supermarkets attempt to control consumer behavior, in order to help consumers make more informed choices. 23 minutes.
Why Ads Work: The Power of Self-Deception
Ads may not lie, but they often deceive consumers. This video explains that the most important part of an ad is what consumers do not see or hear. 23 minutes.
Why You Buy: How Ads Persuade
Discusses persuasion tactics used in advertising. 33 minutes.
Don't Let Ads Getcha
Shows how advertisers produce their advertisement and how they get consumers to buy their product.
Contact Prof. Mary Harrison for more information on these videos.
Links
Advertising and Marketing on the Internet
Store Policies
Connect Consumerism
Uses humor to demonstrate smart consumerism, discusses how a department store's set-up promotes sales, and features a music group popular in the early 90s called "Guys Next Door." 28 minutes.
Contact Prof. Mary Harrison for more information on these videos.
Selling Methods and Options
Pubs
| FCS 5000 | HE672 | Warranties and Guarantees | HTML | |
| FCS 5024 | HE729 | Extended Warranties and Service Contracts | HTML |
Videos
| FCS 5000 | HE672 | Warranties and Guarantees | HTML | |
| FCS 5024 | HE729 | Extended Warranties and Service Contracts | HTML |
Newsletters
Media Articles
Holiday Shopping - Compare Warranties
Programs
Advertising; Store Policies; Selling Methods and Options
For More Information Contact:
- Elaine A. Courtney, M.S., Extension Agent IV, Family and Consumer Sciences
(850)689-5727
